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Ford Mustang Mach-E Buyers Face New Fee for Essential EV Storage Feature
Published on February 24, 2026, by Joey Klender
Ford has introduced an additional charge for a fundamental feature on its popular electric vehicle, the Mustang Mach-E. Prospective buyers will now incur a fee for the vehicle’s front trunk, commonly known as the “frunk.”
This development comes as Ford recalibrates its electric vehicle strategy. While the company has discontinued its initial Model e program, it is pursuing a more focused approach. This includes abandoning the F-150 Lightning in favor of a new pickup truck currently under development.
Understanding the Frunk and its New Cost
The frunk, or front trunk, utilizes the space typically occupied by a large internal combustion engine in traditional vehicles. Electric vehicles, with their more compact powertrain components, often have this space available for storage.
However, automakers are increasingly recognizing the potential to monetize this feature. Ford is now charging buyers $495 for the inclusion of the frunk on the Mustang Mach-E.
The frunk on the Mustang Mach-E offers approximately 4.7 to 4.8 cubic feet of storage space. Its dimensions measure around 9 inches deep, 26 inches wide, and 14 inches high.
Original Marketing vs. Current Strategy
Upon its initial release, Ford actively promoted the frunk as a significant advantage for the Mustang Mach-E. The company highlighted its utility, even showcasing it as an ideal spot for tailgating essentials, such as storing a chilled shrimp cocktail.
Marketing materials suggested the frunk was “perfect for chowders and chicken wings,” emphasizing its convenience and versatility.
Customer Reaction and Industry Implications
The decision to charge for what is widely considered a standard benefit of electric vehicles has not been well-received. Many Ford customers and EV enthusiasts view the frunk as a basic expectation for any electric car.
Critics argue that this move amounts to “nickel-and-diming” customers, potentially detracting from the overall value proposition of the Mustang Mach-E.
While the absence of a frunk might not deter all potential buyers, the added cost is likely to be a point of contention and could potentially alienate some consumers who value the integrated storage solution inherent in EV design.
The move also reflects a broader trend in the automotive industry as manufacturers explore new revenue streams and reconsider the packaging of features in the rapidly evolving electric vehicle market.