If you’re a BMW enthusiast, chances are your favorite pastime involves a healthy dose of critique, even for the brand’s most celebrated models. It’s a long-standing tradition: each generation of M cars faces scrutiny from purists who argue that the golden era lies in the past. Yet, despite the debate, BMW’s commitment to performance, marked by the iconic M badge, rarely disappoints. Now, with the advent of its first official electric M cars, the question arises: can they transcend the lingering skepticism and truly impress even the most ardent internal combustion engine (ICE) loyalists?

This is the central theme of this week’s Plugged-In Podcast, where we dive deep into BMW’s electrifying future.

BMW’s Electric Offensive: More Than Just an SUV

The year ahead is pivotal for BMW. Beyond the anticipated iX3 SUV, the upcoming electric sedan based on the revolutionary Neue Klasse platform is generating significant buzz. Early indications suggest it could be a segment leader, boasting impressive range, rapid charging capabilities, advanced software, and, crucially, engaging handling dynamics. With an estimated price point around $60,000, it promises to be more accessible than many expected, though still a premium offering.

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For many, the real excitement lies in the prospect of a BMW i3 sedan – a direct competitor poised to challenge the dominance of models like the Tesla Model 3. If BMW can imbue a 3 Series-sized electric vehicle with its signature driving DNA, it could be a game-changer.

The Quad-Motor M-Performance EV: A New Benchmark?

Adding to the anticipation, my co-host Tim Levin recently experienced a preview of BMW’s first electric M-designated vehicle. This isn’t just any EV; it features a quad-motor setup – technology previously reserved for larger trucks – complemented by simulated gear shifts and engine sounds. The promise is groundbreaking levels of torque and horsepower, potentially leaving established performance EVs like the Porsche Taycan in its dust.

However, the ultimate test will be its ability to win over BMW’s traditional fanbase. Can this technological marvel convince drivers who cherish the visceral experience of gasoline engines to embrace a purely electric future? The podcast explores this very question.

CES Recap and the Evolving EV Market

Beyond the BMW discussion, this episode also offers a comprehensive recap of the recent CES 2024 in Las Vegas. Expect insights into the numerous robotic innovations showcased and a notable presence from Chinese automaker Geely, particularly significant given the current hesitance in the American market towards plug-in vehicles.

Furthermore, we sit down with Stephanie Valdez Streaty, Research & Development Director for Cox Automotive Mobility. Together, we’ll analyze the projected trajectory of the EV market in 2026. Is a market crash on the horizon, as some predict, or will automakers maintain their course as newer, more advanced, and affordable electric options become available?