SpaceX ventured into mainstream advertising with its first-ever Super Bowl commercial, using the high-profile event to promote its Starlink satellite internet service and attract a broader customer base. The advertisement emphasized Starlink’s capabilities as a fast, affordable broadband solution available worldwide.
Starlink Targets Mass Market with Super Bowl Advertisement
The commercial showcased Starlink’s extensive global coverage and streamlined customer sign-up process, which the company states can be completed in minutes via its website or by phone in the United States. This move into a major public advertising platform underscores SpaceX’s accelerated efforts in expanding Starlink’s commercial reach.
As of early 2026, Starlink reported serving over 9 million subscribers globally and has expanded its service to numerous new markets throughout 2025. The satellite internet service also shared details via X (formerly Twitter) highlighting its global reach and ease of access.
A post from the official Starlink account on X stated, “Fast, affordable internet. Available all around the world! Order in less than 2 minutes by visiting https://t.co/fUko3xSviJ or, if you live in the US, by calling 1-888-GO-STARLINK to get connected with the Starlink service plan that works best for you 🛰️🌎❤️.” Elon Musk also commented on the service’s availability, tweeting, “Most people still don’t know that Starlink offers fast, low latency, affordable connectivity almost anywhere on Earth! https://t.co/PCfueQQF7Z.”
Starlink’s Rapid Growth and Diversification
Starlink has demonstrated significant growth across various international regions. Data from Ookla indicates Brazil as a key growth market, recently surpassing one million Starlink users. Beyond residential broadband, the service has expanded into aviation connectivity and is developing a direct-to-cellular service.
The company has implemented aggressive promotional strategies in select areas, offering discounted hardware, waived installation fees, and reduced monthly rates, with some plans even including a complimentary Starlink Mini for eligible subscribers. Concurrently, Starlink is leveraging AI-powered tools to enhance customer onboarding and service selection.
The Super Bowl advertisement signals a strategic shift for Starlink, moving beyond its previous reliance on organic growth and enterprise contracts. This campaign positions Starlink as a competitive mainstream alternative to established traditional broadband providers.