In a significant move for Japan’s burgeoning electric vehicle market, newcomer KG Motors has forged a strategic alliance with Idemitsu Kosan, one of the nation’s leading oil refiners and gas station operators. The partnership aims to integrate KG Motors’ compact, affordable electric city car, the MiBot, into Idemitsu’s extensive service station network.
KG Motors’ Affordable City EV Meets Idemitsu’s Network
KG Motors, backed by investors including Toyota Gosei, produces the single-seat MiBot, designed for short urban commutes. This electric vehicle boasts a range of approximately 100 kilometers, a top speed of 60 km/h, and a highly competitive price point of ¥1 million (roughly $7,000 USD). The company commenced deliveries of the MiBot in late 2025.
Synergistic Partnership for E-Mobility Services
Idemitsu Kosan recognized the potential synergies early on, leading to a collaborative agreement signed in January. Under this pact, Idemitsu will lend its expertise to provide comprehensive support for the MiBot, including sales assistance, delivery logistics, insurance services, and crucial after-sales maintenance and parts support. This collaboration is expected to significantly enhance the accessibility and ownership experience for MiBot users.
Pilot Program at apollostation Service Centers
Beginning in April, Idemitsu plans to launch a pilot program offering e-mobility services at select apollostation service stations in Tokyo and Hiroshima. This initiative coincides with KG Motors’ ramp-up to mass production, with initial volumes projected between 300 to 500 units per month. Many of these service stations already feature EV charging infrastructure.
Idemitsu’s ‘Smart Yorozuya’ Strategy and Future Vision
Idemitsu’s forward-thinking ‘Smart Yorozuya’ (meaning ‘many trades’) strategy involves transforming select apollostation locations into comprehensive electrified energy hubs. Beyond EV charging, these future hubs will incorporate expanded retail options, solar power generation, and renewable electricity supply. This diversification reflects a broader trend among oil companies to adapt to the evolving energy landscape.
A Test Case for Legacy Energy in an Electric Future
While many oil companies have ventured into EV charging, this partnership between KG Motors and Idemitsu Kosan represents a deeper level of integration. Industry observers, as noted by CleanTechnica’s Raymond Tribdino, view this collaboration as a critical test case, demonstrating how established energy companies can maintain relevance and thrive in an increasingly electrified future.
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Source: CleanTechnica